Engaging in Twitter as part of healthcare social media can feel a little like being part of a church. Here’s why:
1. There are preachers and notable figures (those with higher Klout scores) and there are followers.
2. There are prophets (proposing the healthcare of the future).
3. There is a belief in a metaphorical “witchcraft” (poorly supported healthcare information that most doctors engaged in healthcare social media are trying to dispel.)
4. Nonbelievers (skeptics) do not attend.
5. Nonbelievers are being encouraged to convert. (Recruiting other healthcare individuals into social media).
6. Reading your Twitterfeed is like getting your “Daily Bread.”
7. There are a lot of “Amen!”s from the crowd (apparent as comments or retweets)
8. Support and advice are freely given within the group.
9. There is a desire to reach the farthest corners of the earth (with the goal being the safety, health, and well-being of patients.)
10. Oh, and the most obvious similarity? If a regular attendee is missing, people start to worry (“Has anyone seen @insertnamehere?”).